ASA rules Golf Clash ad misled around loot boxes disclosure

The UK's Advertising Standards Authority has found that EA has been misleading customers in a paid-for Facebook ad regarding the presence of loot boxes in Golf Clash.As a result of the ruling, the ad won't be allowed to appear again in its current form, with the ASA advising EA to make sure future ads "prominently and clearly" state the presence of randomised in-game purchases.The Golf Clash advertisement had text at the bottom reading "Includes optional in-game purchases (includes random items)," but it disappeared after a few seconds. The complaint related to whether the presence of loot boxes was clear enough, due to how fleeting the message was. Read more

Jul 9, 2024 - 23:03
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ASA rules Golf Clash ad misled around loot boxes disclosure

The UK's Advertising Standards Authority has found that EA has been misleading customers in a paid-for Facebook ad regarding the presence of loot boxes in Golf Clash.

As a result of the ruling, the ad won't be allowed to appear again in its current form, with the ASA advising EA to make sure future ads "prominently and clearly" state the presence of randomised in-game purchases.

The Golf Clash advertisement had text at the bottom reading "Includes optional in-game purchases (includes random items)," but it disappeared after a few seconds. The complaint related to whether the presence of loot boxes was clear enough, due to how fleeting the message was.

Read more

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